Archive for: April, 2015

trust

Fundamental rules to keep in mind about Loyalty

Customer loyalty programs are growing among organizations, that are considering new ways creating new offer. According to a article published by ZDNet, mobile applications are becoming an extremely convenient and easy method for delivering customer loyalty programs to customers. according to Gartner research,(Top 10 Strategic Predictions for 2015 and Beyond: Digital Business is Driving “Big…

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paybay-Garavaglia

Garavaglia’s point of view : on New Payment Market

  This is a new section dedicated to interviews with experts in the various areas of our expertise: payment systems, loyalty & Gamification, Digital Commerce, Couponing and IoT. The second interview involves, Roberto Garavaglia with which we wanted to address the topic of the Payment Systems Market and their new regulations How do you support…

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loyalty

A lifelong loyalty Program

Every brand intensely focuses on ways to build better relationships and deeper loyalty with their consumers, independently of whether it is a Loyalty circuit retail-based or Exclusive brand-based. From the collection points to the catalog rewards, loyalty programs have grown in recent years, the airlines and credit card companies are the first beneficiary, offering integrated…

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Gamification. The essential axes of gaming

Gamification, as powerful tool of business strategy integrates with the marketing of emotions, aimed at driving through our unconscious our buying behavior. In this regard, the fields that are more sensible to gaming as a strategic driver are the loyalty programs and e-commerce. The research lead by Maritz Loyalty Marketing show that loyalty programs in…

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Gamification according to Fabio Viola

Today we launch a section dedicated to interviews with experts in the various areas of our expertise: payment systems, loyalty & Gamification, Digital Commerce, Couponing and IoT. The first interview involves the Gamification expert Fabio Viola, with which we wanted to address the elements that bind the loyalty with gamification as well as how this…

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paybay-news-movenda

Movenda and Paybay partnership Make more accessible the use of the Mobile Connect.

Paybay and Movenda. Strategic Partnership to launch unique digital identity for access to the different digital payment services and VAS. Movenda and Paybay in partnership to innovate and make more accessible using Mobile Connect. Rome, march 2015 – Paybay, digital company leader in payment services and value added digital market e Movenda, company leader in…

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Loyalty marketing

the first Things to Know on the loyalty programs

This is the first installment in a series to article focused on innovation loyalty programs…   How do we create authentic Customer loyalty? We must realize that Consumer expectations are changed. Consumers trust other consumer nearly as much as they do family members . Consumers expect on demand information and they demand transparency in all…

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