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Internet of Things, Risks & Benefits

The devices connected to the Internet of Things will soon be flooding the mass market, connected sensors and actuators make their way onto everyday consumer electronics, household appliances, and on general infrastructure. In this respect, Gartner forecasts that 4.9 billion connected things will be in use in 2015, up 30 per cent from 2014, and…

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“Beyond”, Paybay young start-up, focused on R&D

Beyond S.r.l. is an Italian PMI ICT owned by Paybay S.r.l., born in 2013 which operates in Trento and with a branch based in Napoli.   Beyond is a young start-up strongly focused on R&D activities on high technology/innovation projects: since December, 2014 Beyond has achieved the status of Innovative Start-up. Beyond inherits from the…

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A look toward the future “Duemilaventi5″

We must look to the future to manage and develop the present time! This will be the topic that “MANAGERITALIA” want to tackle during the event “Duemilaventi5” which will take place in the Marriott Rome Central Park Hotel on Saturday May 9 th. It will be a discussion day, with Italian cultural institutions. Pierluigi Simonetta,…

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Paybay obtained the patent for Taxi Mobility Access Control system.

Paybay, the QUI! Group’s digital company, leading in the fields of mobility solutions 2.0, e-ticketing, e-Payment and Smart city obtained the patent for its own access control proprietary system for taxi rides, the RFID (radio Frequency Identification) based solution designed for Rome Airports (Fiumicino and Ciampino) in order to regulate taxis’ flow into the areas…

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APIs, the next business evolution in digital economy

Paybay integrated Tytn platform which manages payment services, ticketing, loyalty, couponing and e-government services, by using “WSO2″ platform. WSO2 API Manager allows different business units to design, develop, integrate, monitor and secure their API, without exposing own servers and databases directly. The Web APIs represent the next business evolution in digital economy, always online and…

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Paybay will participate at Loyalty Expo 2015

Paybay will participate at 8th Annual Loyalty Expo 2015, next April 27/29, in Orlando, FL. Loyalty Expo is a true Voice of the Customer-driven, best practice-focused customer loyalty and reward conference. Market leaders will be sharing their experiences and insights on customer retention strategies and the new trends. The Loyalty Marketers Association Loyalty Expo has…

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Fundamental rules to keep in mind about Loyalty

Customer loyalty programs are growing among organizations, that are considering new ways creating new offer. According to a article published by ZDNet, mobile applications are becoming an extremely convenient and easy method for delivering customer loyalty programs to customers. according to Gartner research,(Top 10 Strategic Predictions for 2015 and Beyond: Digital Business is Driving “Big…

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paybay-Garavaglia

Garavaglia’s point of view : on New Payment Market

  This is a new section dedicated to interviews with experts in the various areas of our expertise: payment systems, loyalty & Gamification, Digital Commerce, Couponing and IoT. The second interview involves, Roberto Garavaglia with which we wanted to address the topic of the Payment Systems Market and their new regulations How do you support…

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loyalty

A lifelong loyalty Program

Every brand intensely focuses on ways to build better relationships and deeper loyalty with their consumers, independently of whether it is a Loyalty circuit retail-based or Exclusive brand-based. From the collection points to the catalog rewards, loyalty programs have grown in recent years, the airlines and credit card companies are the first beneficiary, offering integrated…

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Gamification. The essential axes of gaming

Gamification, as powerful tool of business strategy integrates with the marketing of emotions, aimed at driving through our unconscious our buying behavior. In this regard, the fields that are more sensible to gaming as a strategic driver are the loyalty programs and e-commerce. The research lead by Maritz Loyalty Marketing show that loyalty programs in…

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