Gamification according to Fabio Viola

Today we launch a section dedicated to interviews with experts in the various areas of our expertise: payment systems, loyalty & Gamification, Digital Commerce, Couponing and IoT. The first interview involves the Gamification expert Fabio Viola, with which we wanted to address the elements that bind the loyalty with gamification as well as how this…

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Movenda and Paybay partnership Make more accessible the use of the Mobile Connect.

Paybay and Movenda. Strategic Partnership to launch unique digital identity for access to the different digital payment services and VAS. Movenda and Paybay in partnership to innovate and make more accessible using Mobile Connect. Rome, march 2015 – Paybay, digital company leader in payment services and value added digital market e Movenda, company leader in…

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Loyalty marketing

the first Things to Know on the loyalty programs

This is the first installment in a series to article focused on innovation loyalty programs…   How do we create authentic Customer loyalty? We must realize that Consumer expectations are changed. Consumers trust other consumer nearly as much as they do family members . Consumers expect on demand information and they demand transparency in all…

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Paybay has got the Red Hat certification process

Paybay became Red Hat Partner and has been appointed as ISV ready (independent, software, vendor). Paybay has certified Tytn, its platform, that now delivers 60 million financial transactions and VAS to provide their digital service. According to Paybay, Open Source technology is at the root of many different technologies such as cloud, couponing, software-as-a-service and…

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Demand for Enterprise Immune System Approach to Cyber Security is Growing in Italy   CAMBRIDGE, UK, and ROME, February 17 2015 – Darktrace, one of the world’s fastest growing cyber threat defense companies and Paybay, leading company in digital payments and loyalty systems, have reached an agreement to integrate their technology platforms, in order to…

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security ITC


Paybay will take a part tomorrow, February 17th, 2015 at the “SICUREZZA ICT 2015″, organized by Soiel International and scheduled in Milan at the Hotel Michelangelo. The conference, with expo area, is dedicated to both issues, Security and Company Data preservation, and aims to address issues such as: Mobility, cloud, business continuity and digital identity,…

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News Paybay

Agostino Ragosa: get in Paybay’s board of directors with role of “ICT Relations Manager”.

Agostino Ragosa is the new “Relations Manager in the ICT field” of Paybay, the Digital Company leading in Digital Money, Experience Loyalty and Smart City. As ICT Relations Manager, in Paybay Ragosa will drive technological innovation by caring the company relationships and collaborations, both ongoing and next, with public and private organizations, regarding Digital Innovation…

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Digital big change

Digital Business Is Driving ‘Big Change’

Digital business connects not only people and businesses, but also connects people and businesses with things to drive revenue and efficiency. Digital business helps to eliminate barriers that now exist among industry segments, while creating new value chains and business opportunities that traditional businesses cannot offer. In Plummer’s (Vp &Gartner Fellow) view digitalization and the…

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Ticketmat. The new dematerialization frontiers by Paybay

Paybay launched with patent pending “Ticketmat”, the totem that enable tickets’ dematerialization, put on Market by QUI! Group, a leading Italian company in the market of tickets and vouchers for corporate welfare, in payment systems and loyalty programs.  Ticketmat allows merchants to de-materialize meal vouchers, benefit vouchers and coupons made in QUI! Group and, soon,…

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Digital Money & Service. Paybay obtained the patent for iPay®

Paybay announces that it has obtained the own patent for iPay®, the omni-channel payment system that enables the de-materialization of cash, payment cards, loyalty cards, coupons and other tickets with a face value in cash. Launched in 2011 as part of its own Business offer, iPay® currently evolved into a transactional gateway, now included into…

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