Category Archive for: Gamification


Gamification. The essential axes of gaming

Gamification, as powerful tool of business strategy integrates with the marketing of emotions, aimed at driving through our unconscious our buying behavior. In this regard, the fields that are more sensible to gaming as a strategic driver are the loyalty programs and e-commerce. The research lead by Maritz Loyalty Marketing show that loyalty programs in…

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Gamification according to Fabio Viola

Today we launch a section dedicated to interviews with experts in the various areas of our expertise: payment systems, loyalty & Gamification, Digital Commerce, Couponing and IoT. The first interview involves the Gamification expert Fabio Viola, with which we wanted to address the elements that bind the loyalty with gamification as well as how this…

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