Category Archive for: Loyalty


Mark Johnson’s point of view: on evolution of Loyalty market

Interview With Mark Johnson, CEO of & CMO of Loyalty360, about the future of loyalty in the market. Johnson talks us about what the customers want from the Brand, of the big opportunities of the loyalty market, of new Technologies that are affecting the engagement dynamics. This Interview, will clarify ideas on the future of…

Read More →


Paybay will participate at Loyalty Expo 2015

Paybay will participate at 8th Annual Loyalty Expo 2015, next April 27/29, in Orlando, FL. Loyalty Expo is a true Voice of the Customer-driven, best practice-focused customer loyalty and reward conference. Market leaders will be sharing their experiences and insights on customer retention strategies and the new trends. The Loyalty Marketers Association Loyalty Expo has…

Read More →


Fundamental rules to keep in mind about Loyalty

Customer loyalty programs are growing among organizations, that are considering new ways creating new offer. According to a article published by ZDNet, mobile applications are becoming an extremely convenient and easy method for delivering customer loyalty programs to customers. according to Gartner research,(Top 10 Strategic Predictions for 2015 and Beyond: Digital Business is Driving “Big…

Read More →


A lifelong loyalty Program

Every brand intensely focuses on ways to build better relationships and deeper loyalty with their consumers, independently of whether it is a Loyalty circuit retail-based or Exclusive brand-based. From the collection points to the catalog rewards, loyalty programs have grown in recent years, the airlines and credit card companies are the first beneficiary, offering integrated…

Read More →


Gamification. The essential axes of gaming

Gamification, as powerful tool of business strategy integrates with the marketing of emotions, aimed at driving through our unconscious our buying behavior. In this regard, the fields that are more sensible to gaming as a strategic driver are the loyalty programs and e-commerce. The research lead by Maritz Loyalty Marketing show that loyalty programs in…

Read More →

Loyalty marketing

the first Things to Know on the loyalty programs

This is the first installment in a series to article focused on innovation loyalty programs…   How do we create authentic Customer loyalty? We must realize that Consumer expectations are changed. Consumers trust other consumer nearly as much as they do family members . Consumers expect on demand information and they demand transparency in all…

Read More →


The paper coupon swept away by the Digital, the promotions are on Card, Web and Mobile.

The paper Coupons are slowly disappearing with the arrival of digital era, but at the same time, the electronic vouchers on Card, web and Mobile are the most widely used by customers, among promotions. We are far from the first coupon of the story, which was launched in 1987 by the Coca-Cola Company, who did…

Read More →

Schermata 2014-07-04 alle 16.36.18


From the collection points to the catalog rewards, loyalty programs have grown in recent years, the airlines and credit card companies are the first beneficiary, offering integrated programs and stand-alone. Research conducted on the topic from “Maritz Loyalty Marketing” says that the number of loyalty programs in the United States continue to grow up to…

Read More →

Back to Top