Category Archive for: Technology

pos

Con l’App store per POS, Paybay apre le porte ad un nuovo mercato digitale

Prosegue la crescita del mercato dei pagamenti elettronici in Italia. Secondo il politecnico di Milano, a fine 2016 ci saranno in Italia tra 120 e 250mila mobile Pos, che transeranno complessivamente tra 2 e 3 miliardi di euro l’anno. Uno sviluppo evidente della digitalizzazione che vede protagonisti gli esercenti e i professionisti del settore. Paybay a…

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Investire sull’innovazione! L’obbiettivo di pubblici e privati

Il modo di fare innovazione è cambiato, siamo entrati nella fase dell’innovazione “disruptive”. L’innovazione è un fattore fondamentale per lo sviluppo dell’economia e la competitività delle imprese, oltre ad essere un principale motore di crescita della società. È ormai certo che lo smartphone è il miglior esempio d’innovazione disruptive con il suo ecosistema di App,…

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How we will live into a smart city?

This is the era of “smart” cities. The cities invest in infrastructure and people are more connected, better-informed and more environment friendly, they are driven toward a future where city governance and urban living will be as connected as the functions on their smartphone. The cities are the most likely places to create innovative applications…

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Can Smartwatches Be the trend of the Wearable Tech?

If you want a world where technology will make life easier, safer and more comfortable and that  you can wear, then are talking about of  a technology that  gives to users a customized experience with of applications integrated into clothing, watches, eyewear, we are talking of wearable technology. A market that by the year 2020 according…

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Digital payments : a patent on the multichannel digital wallet

In a few years, banknotes will be considered outmoded. In these weeks, Norway is going to design guidelines of the European legislative reforms about cash digitalization process. In the middle of this Copernican revolution, Paybay obtained an important patent on the multichannel “digital wallet” system that allows to elaborate cloud and p2p payments. In order…

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Internet of Things, Risks & Benefits

The devices connected to the Internet of Things will soon be flooding the mass market, connected sensors and actuators make their way onto everyday consumer electronics, household appliances, and on general infrastructure. In this respect, Gartner forecasts that 4.9 billion connected things will be in use in 2015, up 30 per cent from 2014, and…

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APIs, the next business evolution in digital economy

Paybay integrated Tytn platform which manages payment services, ticketing, loyalty, couponing and e-government services, by using “WSO2″ platform. WSO2 API Manager allows different business units to design, develop, integrate, monitor and secure their API, without exposing own servers and databases directly. The Web APIs represent the next business evolution in digital economy, always online and…

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loltyexpo

Paybay will participate at Loyalty Expo 2015

Paybay will participate at 8th Annual Loyalty Expo 2015, next April 27/29, in Orlando, FL. Loyalty Expo is a true Voice of the Customer-driven, best practice-focused customer loyalty and reward conference. Market leaders will be sharing their experiences and insights on customer retention strategies and the new trends. The Loyalty Marketers Association Loyalty Expo has…

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Gamification. The essential axes of gaming

Gamification, as powerful tool of business strategy integrates with the marketing of emotions, aimed at driving through our unconscious our buying behavior. In this regard, the fields that are more sensible to gaming as a strategic driver are the loyalty programs and e-commerce. The research lead by Maritz Loyalty Marketing show that loyalty programs in…

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Respond to market changes through the Scrum methodology

In 2001 was launched the manifesto Agile, with included the main principles for Agile method “Individuals and interactions are worth more than processes and tools” – “Running software over the understanding documentation” – “Working with the customer rather than contracts negotiation” – “Replay to change is worth more than following a plan”  Scrum Agile is the…

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