Internet of Things, Risks & Benefits


The devices connected to the Internet of Things will soon be flooding the mass market, connected sensors and actuators make their way onto everyday consumer electronics, household appliances, and on general infrastructure.

In this respect, Gartner forecasts that 4.9 billion connected things will be in use in 2015, up 30 per cent from 2014, and will reach 25 billion by 2020. But this expansion in connectedness brings new security threats. (



This is a huge shift from Web 2.0 and even from the current generation of mobile apps, but at the same time are increasing data available, the information produced inside and outside the company and the number of connected devices integrated into our everyday lives.

The IoT may thus become a reality to business profitable , but for the user there’s a sense of being increasingly spied on and the fear of security and privacy risk.

Gartner during theRisk Management Summit 2014″, raised some problems in about the smart technology: first, user privacy and management of sensitive data, produced from digitization and automation of differents devices installed in domestical environments.

In 2014, a Hewlett-Packard study examined common smart devices, including TVs, webcams, home thermostats, remote power outlets, sprinkler controllers, hubs for controlling multiple devices, door locks, home alarms, scales, and garage door openers.

The study determined that the vast majority of these connected devices were subject to compromise, for failures ranging from weak passwords standards, to lack of encryption, to user interface vulnerabilities. (By Forbes

These potential risks are exacerbated by the fact that securing connected IoT devices may be more challenging than securing a home computer, for two main reasons.

  • First,some companies entering the IoT market not have experience in dealing with security issues.
  • Second, although some IoT devices are highly sophisticated, many others may be inexpensive and essentially disposable in those cases, if a vulnerability were discovered after manufacture, it may be difficult or impossible to update the software.

Gartner forecast that By year end 2017, over 20% of enterprises will have digital security services devoted to protecting business initiatives using devices and services in the Internet of Things.

IoT is transforming and improving the market, an excellent example is VMob’s implementation of Beacons to help retailers harness IoT to transform customer engagement. By using a combination of VMob’s solution and beacons retailers can target different content to different people based on their proximity to the same beacon. With the solution, retailers can also track customers in-store to measure foot traffic, record dwell times, analyze frequency and optimize store layouts. McDonald’s has integrated VMob’s platform into its existing app in Europe, Japan and the United States to enable it to target content to consumers. The result was a hugely popular app installed by over 10% of the population which drives increased sales, higher tray value and better customer loyalty.
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Posted on 11 June 2015 in Technology

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