Posts Tagged:Gartner

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Gartner Symposium IT Xpo 2015. The future of Digital Business

Gartner Symposium ITXpo2015, the most important annual gathering of CIOs and senior IT leaders, took place in Barcelona from 8th to 12th November. This year’s topic is a call to action for the CIO “to Rise to the Challenge” and be a proactive contributor to business growth. Digital technology is evolving and will become the…

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Investire sull’innovazione! L’obbiettivo di pubblici e privati

Il modo di fare innovazione è cambiato, siamo entrati nella fase dell’innovazione “disruptive”. L’innovazione è un fattore fondamentale per lo sviluppo dell’economia e la competitività delle imprese, oltre ad essere un principale motore di crescita della società. È ormai certo che lo smartphone è il miglior esempio d’innovazione disruptive con il suo ecosistema di App,…

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keep up with Innovation or Die.

Digital technology is evolving and will become the universal language, the channel through which people will make the most important decisions about how to better serve their customers and generate more revenues and profits. We are going through the disruptive innovation era with an unprecedented pace and with a disruptive impact on enterprises.   “The…

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Can Smartwatches Be the trend of the Wearable Tech?

If you want a world where technology will make life easier, safer and more comfortable and that  you can wear, then are talking about of  a technology that  gives to users a customized experience with of applications integrated into clothing, watches, eyewear, we are talking of wearable technology. A market that by the year 2020 according…

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Internet of Things, Risks & Benefits

The devices connected to the Internet of Things will soon be flooding the mass market, connected sensors and actuators make their way onto everyday consumer electronics, household appliances, and on general infrastructure. In this respect, Gartner forecasts that 4.9 billion connected things will be in use in 2015, up 30 per cent from 2014, and…

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Paybay will participate at Loyalty Expo 2015

Paybay will participate at 8th Annual Loyalty Expo 2015, next April 27/29, in Orlando, FL. Loyalty Expo is a true Voice of the Customer-driven, best practice-focused customer loyalty and reward conference. Market leaders will be sharing their experiences and insights on customer retention strategies and the new trends. The Loyalty Marketers Association Loyalty Expo has…

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Fundamental rules to keep in mind about Loyalty

Customer loyalty programs are growing among organizations, that are considering new ways creating new offer. According to a article published by ZDNet, mobile applications are becoming an extremely convenient and easy method for delivering customer loyalty programs to customers. according to Gartner research,(Top 10 Strategic Predictions for 2015 and Beyond: Digital Business is Driving “Big…

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Gamification. The essential axes of gaming

Gamification, as powerful tool of business strategy integrates with the marketing of emotions, aimed at driving through our unconscious our buying behavior. In this regard, the fields that are more sensible to gaming as a strategic driver are the loyalty programs and e-commerce. The research lead by Maritz Loyalty Marketing show that loyalty programs in…

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Loyalty marketing

the first Things to Know on the loyalty programs

This is the first installment in a series to article focused on innovation loyalty programs…   How do we create authentic Customer loyalty? We must realize that Consumer expectations are changed. Consumers trust other consumer nearly as much as they do family members . Consumers expect on demand information and they demand transparency in all…

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HOW TO CREATE A SUCCESSFULL COALITION LOYALTY

From the collection points to the catalog rewards, loyalty programs have grown in recent years, the airlines and credit card companies are the first beneficiary, offering integrated programs and stand-alone. Research conducted on the topic from “Maritz Loyalty Marketing” says that the number of loyalty programs in the United States continue to grow up to…

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