Posts Tagged:loyalty

BEA-1

Mark Johnson’s point of view: on evolution of Loyalty market

Interview With Mark Johnson, CEO of & CMO of Loyalty360, about the future of loyalty in the market. Johnson talks us about what the customers want from the Brand, of the big opportunities of the loyalty market, of new Technologies that are affecting the engagement dynamics. This Interview, will clarify ideas on the future of…

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Paybay_Wallet

Digital payments : a patent on the multichannel digital wallet

In a few years, banknotes will be considered outmoded. In these weeks, Norway is going to design guidelines of the European legislative reforms about cash digitalization process. In the middle of this Copernican revolution, Paybay obtained an important patent on the multichannel “digital wallet” system that allows to elaborate cloud and p2p payments. In order…

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loltyexpo

Paybay will participate at Loyalty Expo 2015

Paybay will participate at 8th Annual Loyalty Expo 2015, next April 27/29, in Orlando, FL. Loyalty Expo is a true Voice of the Customer-driven, best practice-focused customer loyalty and reward conference. Market leaders will be sharing their experiences and insights on customer retention strategies and the new trends. The Loyalty Marketers Association Loyalty Expo has…

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trust

Fundamental rules to keep in mind about Loyalty

Customer loyalty programs are growing among organizations, that are considering new ways creating new offer. According to a article published by ZDNet, mobile applications are becoming an extremely convenient and easy method for delivering customer loyalty programs to customers. according to Gartner research,(Top 10 Strategic Predictions for 2015 and Beyond: Digital Business is Driving “Big…

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loyalty

A lifelong loyalty Program

Every brand intensely focuses on ways to build better relationships and deeper loyalty with their consumers, independently of whether it is a Loyalty circuit retail-based or Exclusive brand-based. From the collection points to the catalog rewards, loyalty programs have grown in recent years, the airlines and credit card companies are the first beneficiary, offering integrated…

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Gamification. The essential axes of gaming

Gamification, as powerful tool of business strategy integrates with the marketing of emotions, aimed at driving through our unconscious our buying behavior. In this regard, the fields that are more sensible to gaming as a strategic driver are the loyalty programs and e-commerce. The research lead by Maritz Loyalty Marketing show that loyalty programs in…

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Movenda and Paybay partnership Make more accessible the use of the Mobile Connect.

Paybay and Movenda. Strategic Partnership to launch unique digital identity for access to the different digital payment services and VAS. Movenda and Paybay in partnership to innovate and make more accessible using Mobile Connect. Rome, march 2015 – Paybay, digital company leader in payment services and value added digital market e Movenda, company leader in…

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Loyalty marketing

the first Things to Know on the loyalty programs

This is the first installment in a series to article focused on innovation loyalty programs…   How do we create authentic Customer loyalty? We must realize that Consumer expectations are changed. Consumers trust other consumer nearly as much as they do family members . Consumers expect on demand information and they demand transparency in all…

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ticketmat-blog

Ticketmat. The new dematerialization frontiers by Paybay

Paybay launched with patent pending “Ticketmat”, the totem that enable tickets’ dematerialization, put on Market by QUI! Group, a leading Italian company in the market of tickets and vouchers for corporate welfare, in payment systems and loyalty programs.  Ticketmat allows merchants to de-materialize meal vouchers, benefit vouchers and coupons made in QUI! Group and, soon,…

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Digital Money & Service. Paybay obtained the patent for iPay®

Paybay announces that it has obtained the own patent for iPay®, the omni-channel payment system that enables the de-materialization of cash, payment cards, loyalty cards, coupons and other tickets with a face value in cash. Launched in 2011 as part of its own Business offer, iPay® currently evolved into a transactional gateway, now included into…

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